View to the Future
As retail competition of world energy markets gains momentum, the rules and dynamics of the industry are changing. The marketplace is becoming more customer-focused, and success will depend on being able to provide fair prices and a wide variety of innovative, value-added services.

Our company will respond by leveraging our experience and sharpening our abilities as a provider of integrated energy services. We have a solid experience base in unregulated generation – geothermal and natural gas in the U.S. and geothermal and hydroelectric in the Philippines – and in distribution and supply to a competitive market in the U.K. MidAmerican will continue to strengthen our abilities as a supplier of both electricity and gas in the U.S., which is in the beginning phases of electric competition.